Secret to B2B Hacking: Spend At Least 2 Hours Engaging with Webinars

BrightTALK’s audience in 2018 came from a diverse global mix of countries and organizations, with a significant proportion of new users coming, respectively, from North America (48 percent) and large enterprises with more than 5,000 employees (31 percent). More significantly, an overwhelming majority of surveyed professionals held senior managerial positions in their respective organizations. Thirty percent held director and above titles, with an 11 percent holding C-suite authority. With this demographic breadth, the survey findings offer a comprehensive snapshot of the B2B decision-making community and provide telling insights into how B2B marketers can effectively create demand through webinars and online videos.